Overview

DS BRANDWORKS makes considered, quality goods for brands, apparel and promotional products built to a standard the category rarely bothers with. We're building the brand from strategy through to identity and guidelines, giving a Queens maker's shop a brand as well-made as the things it produces. Most promotional goods are an afterthought, ordered in bulk and forgotten. The work argues the opposite: that the stuff a brand puts its name on is the brand, and it should be made like it matters.

DS BRANDWORKS makes considered, quality goods for brands, apparel and promotional products built to a standard the category rarely bothers with. We're building the brand from strategy through to identity and guidelines, giving a Queens maker's shop a brand as well-made as the things it produces. Most promotional goods are an afterthought, ordered in bulk and forgotten. The work argues the opposite: that the stuff a brand puts its name on is the brand, and it should be made like it matters.

CLIENT

DS BRANDWORKS

YEAR

2026

DELIVERABLES

Branding

ROLE

Creative Direction